In these tough economic times, as a marketer you really have to ask yourself what value are you adding to your clients. According to Adage.com, 53% of marketers are cutting back on their advertising budget. These cutbacks are happening across the board in all industries. So, being that most of us are dealing with cash strapped customers..... where are you adding value to your clients.
When you find that you are adding some sort of value to your clients, are you including that in your messaging? This form of messaging, called value messaging, is useful when there are times to be direct in what benefits you are actually providing your clients. Many times clients are too busy to realize that you have actually brought some real value to their experience.