Sunday, December 28, 2008

Do you have text appeal???

More than 80% of Americans have a cell phone and over 1 billion text are sent per day, but companies are not yet taking advantage of this means to reach their customers. This is an excellent opportunity to take the lead in 'text appeal.' As a small business owner, you have the ability to allow your customers to opt in to receiving messages from your company.

Gaining permission to communicate with your patrons creates a positive marketing environment. Your customers want to know what sales you have, what new products you may have, and what new locations you may have. The business that engages their customers on a permission basis is the company that will grow even in a recession.

Sunday, December 21, 2008

Are you a follower Seth Godin???

Seth Godin is the author of several bestsellers, including Permission Marketing. If you are not currently following what he has to say about the state of marketing today, may I suggest that you do so. Take a listen to this video as you have time. This is a video of a seminar he was giving at Google in July of 2007.

Saturday, December 06, 2008

Got Relationships?

How many friends do you have?? Well, not literally, but on your MySpace, FaceBook, or your social networking site of choice......

I posted this a while back, but I thought that it was worth revisiting. Consumers are making more and more purchases from people or business that they feel they know. If you are going to remain profitable as a small business in this turbulent economic environment, it is imperative that you increase your presence on the social networking scene.

To put the success into dollars and cents, consider the fact that MySpace will bring in 180 million in advertising revenue.