Saturday, August 23, 2008

Did you get the 3 AM text?????

The Obama aides have pulled off a masterful new media campaign thus far and it is only going to get better. Even if you are not an Obama supporter, the tactics used by the campaign are worth studying. Although the numbers were not released, there were probably millions waiting to get the coveted text about the VP designation. The beautiful caveat about this tactic is the number of individuals added to the Obama Campaign database. Now, the campaign has a direct link to its supporters anytime they would like to reach them.
Here are a few links to visit:
"Your cellphone is probably the one piece of technology that is with you all of the time," said Joe Rospars, Obama's new media director. Joe Rospar previously worked for Howard Dean on his 2004 presidential run. He is one of the founders of Blue State Digital (an Internet Strategy and Communications company). If you visit the Blue State Digital page, you will see an excellent case study on the Barack Obama campagin.

Friday, August 22, 2008

Are you adding any VALUE???

In these tough economic times, as a marketer you really have to ask yourself what value are you adding to your clients. According to, 53% of marketers are cutting back on their advertising budget. These cutbacks are happening across the board in all industries. So, being that most of us are dealing with cash strapped customers..... where are you adding value to your clients.

When you find that you are adding some sort of value to your clients, are you including that in your messaging? This form of messaging, called value messaging, is useful when there are times to be direct in what benefits you are actually providing your clients. Many times clients are too busy to realize that you have actually brought some real value to their experience.

Monday, August 18, 2008

Are you marketing to millennial's?

If you are marketing to the groupd of individuals that have been tagged as millennial's, then this information is for you. Peter Feld, writer for Advertising Age, wrote an excellent article discussing the brilliance behind the branding machine known as the Barak Obama campagin. This campagin has done what many have tried to do with little success and that is get young people energized and out to the pools. Reguardless of your political preference, this article is definately worth a serious read.