Now marketers are having to be more and more creative to get the attention of the consumer. The average consumer is bombarded with message after message all throughout their day. People have trained themselves to tune out those unwanted messages.
The key is to first clearly define the person that is actually going to buy your product or service. Then, cleverly create a message that is going to speak directly to that individual. Unless you have a huge marketing budget, then speaking to the masses is out of the question.
So, the real question is..........is there really any such thing as "Out of the Box Thinking?" Or, has it all already been done and we as marketers just have to hope that we get in front of enough people at the right moment in time for a positive buying experience to occur.