Tuesday, June 03, 2008

Have you included Social Media into your Marketing Mix?

Social media is a facet that many in business may ignore. Some see social media as a vehicle for teenagers to communicate. This is not the case. Social media sites are an excellent place to catch people online in an environment that they are not trying to tune out constant advertisement.

Depending on the type of individual that you are attempting to target, you can pretty much create an inexpensive way to socialize with your potential customers. MySpace, FaceBook, Twitter, and YouTube are some of the most popular tools that one can use. There are also more targeted social sites such as LinkedIn, ITtoolbox, and Minyanville Exchange (a financial social networking site).

Developing a strategy to obtain a holistic approach to your marketing and media campaign could change the volume of business that you do in less the one year.


doctormark said...

I am very happy to see this topic posted. I have started a nonprofit to serve wounded warriors, to help them rebuild new lives, and I think social networks would be a good way to reach out to the American public to let them know that our forgotten heroes are nearly abandoned by the government once discharged from the hospital. I would appreciate any suggestions.

N. Henderson said...


Thanks for the comment. My suggestion would be to start with the two major social networking sites - MySpace and FaceBook. I would get those set up the way you like and then use those to promote your nonprofit organization. After you get that setup, write your own press release to your local newspaper about your cause and the fact that people can find out more information on your social networking sites. The key is to keep them up to date. Good luck!