Social media is a facet that many in business may ignore. Some see social media as a vehicle for teenagers to communicate. This is not the case. Social media sites are an excellent place to catch people online in an environment that they are not trying to tune out constant advertisement.
Depending on the type of individual that you are attempting to target, you can pretty much create an inexpensive way to socialize with your potential customers. MySpace, FaceBook, Twitter, and YouTube are some of the most popular tools that one can use. There are also more targeted social sites such as LinkedIn, ITtoolbox, and Minyanville Exchange (a financial social networking site).
Developing a strategy to obtain a holistic approach to your marketing and media campaign could change the volume of business that you do in less the one year.