HP Personal Again: Jay-Z Commerical

Hip hop has affected marketing as we know it in a big way. The hip hop movement, life style, or industry....whichever you prefer....is here to stay. When somone can make it from Marcy Projects to HP, we know that the world will never be the same. The Hip Hop affect will be explored further on this blog as it relates to marketing. Sprite recently announced that they were going to pull away from the use of Hip Hop. It will be interesting to see how their sales are affected. Stay tuned .......